Behind the success of the BlackBerry was not spared from the habits of the users in Indonesia. It is utilized RIM to continue to aggressively promote their products.
"The people of Indonesia is fond of texting. So they get a better experience with the fuel features, email and social media. That's what makes the BlackBerry sold in Indonesia," said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.
In addition, RIM also implement their various strategies such as building community, providing a diverse selection of products, or offer efficiency and durability of products that claimed to be the best in its class.
"The people of Indonesia is fond of texting. So they get a better experience with the fuel features, email and social media. That's what makes the BlackBerry sold in Indonesia," said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.
In addition, RIM also implement their various strategies such as building community, providing a diverse selection of products, or offer efficiency and durability of products that claimed to be the best in its class.
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